Fund the Future
In 2025, the president asked Congress to claw back $1.1 billion in public media funding, which would be a disastrous blow to the Corporation for Public Broadcasting and the public media ecosystem as a whole. We create a video explaining how the CPB worked and why this move would be cataclysmic for public media. Despite our best efforts, Congress rescinded our funding and effectively told us to “Go fund yourself.”
We needed a way to reenergize our base and garner new support. So, we came up with something simple: Love it? Fund it.
Video
Digital mural
Pre-Rescission - Protect My GBH
Rescission - Local. Trusted. Defunded.
Post-Rescission - “Go Fund Yourself”
Giving Tuesday - Love it? Fund it.
in the wild
MBTA Buses
Billboard - Arthur
MBTA Trolleys
MBTA Interior Cards
MBTA Live Boards - Arthur, NOVA, Masterpiece
Digital Billboard - Boston Public Radio
Digital Billboard - Arthur
Digital Billboard - Masterpiece
arthur’s fist
T-Shirts
Stickers
print collateral
8 Page Brochure
Pocket Folder
Letterhead, Envelope, Reply Slip
Tri-fold Brochure
Merch
Stickers
T-Shirts
social
Reddit - Masterpiece
Copy: Defunding us was a bit dramatic, tbh. Support MASTERPIECE and public media today.
Reddit - Arthur
Copy: Hey, what a wonderful kind of day to support educational content for all!
Story Sticker - Love it? Fund it.
Story Sticker - “Go Fund Yourself.”
Reddit - NOVA
Copy: Calling all science nerds. Help support NOVA and public media today.
Reddit - “Go Fund Yourself.”
Copy: Yeah, they did. Support independent journalism that has no barriers and educational content for all.



