Curiosity Desk Redesign

When you're rebranding an existing show, you have to answer a big question: "How do we keep the design fresh while also maintaining the original feeling?" Luckily, the folks at The Curiosity Desk are always asking questions, so we incorporated that inquisitive spirit into the new branding. In the new logo, we integrated wandering lines into the design to invoke that sense of curiosity. We also needed a new opening to reflect this as well. So, we used mixed media animation to highlight different curio objects and create a sense of motion and exploration. As the host, Edgar B. Herwick III, would say, “Stay curious out there.”


Show open


Graphics package and pilot animations


keyart, style boards & logo