Basic Black 50th Anniversary Rebrand

2018 | Branding identity, logo, video graphics, motion design, video editing, set design

50 years deserves a singular new look.
Basic Black, the longest-running public media program focusing on people of color, turned 50 last year. To celebrate, we created an opening sequence with a new logo and bold geometric shapes interspersed with Boston landmarks and a completely revamped set—vivid and timeless assets for the next 50 seasons.